Back in 2015, Modern Times Group snapped up 74% of ESL Gaming from Turtle Entertainment, its parent company. That same year, they even streamed live esports action in over 1,500 cinemas—pretty sweet move to boost ESL Gaming’s profile. Fast-forward to 2022, and Savvy Gaming Group (SGG) announced it would buy ESL Gaming and FACEIT for roughly KSh 136,363,636,363.50. The deal wraps up in Q2 2025, and once it’s done, both platforms will merge into the new ESL FaceIt Group.